For wholesalers

Find the advisors who actually fit your funds.

Distributor-attractiveness, fundraising-potential, and mandate-readiness scores on every advisor on file. Filter, sort, push to CRM. Built for distribution teams at asset managers selling into Canadian wealth.

What we hear

Three problems most distribution teams have already accepted.

01
Coverage lists go stale.

Your CRM's top 200 was last refreshed 14 months ago. The advisors who matter shifted books, branches, or sleeves. The list didn't.

02
Affinity is a guess.

Without an independent read on a practice's positioning, fund affinity lives in a wholesaler's head. Two reps can call on the same book and disagree about whether it fits.

03
Channel data is fragmented.

Investment dealers, mutual fund channels, dual-licensed PMs, branch books. The data lives in different places, in different shapes, and changes weekly.

The workflow

From query to CRM in three moves.

Workflow 01

Build a coverage list in minutes.

Filter advisors by registered province, firm, channel, designation, and fund affinity. Save the list. It stays current as the data refreshes.

Province ON · CFP · Distributor attractiveness >= 0.7

Workflow 02

Prioritize the call list.

Sort by signal change: advisors whose distributor-attractiveness or mandate-readiness score moved in your favour. Stop calling cold; start calling movement.

Sort · Delta distributor attractiveness · trailing 90d

Workflow 03

Push to your CRM.

Export the structured profile, scored signals with reasoning, and refresh cadence that keeps your CRM honest.

Sync · Salesforce · weekly · with citations

Signals

Scores tuned for how this team works the market.

Distributor attractiveness

Composite score for how attractive an advisor's practice looks to a wholesaler: practice maturity, channel fit, allocation cadence, and openness to new fund conversations.

Fundraising potential

Forward-looking estimate of an advisor's capacity to take inflow over the next campaign cycle, blended from book-value indicators, growth trajectory, and reach.

Mandate readiness

Readiness signal for whether an advisor's book, stated focus, and recent activity align with the fund conversation your team wants to start.

Activity

Public footprint that signals fund interest: panels, articles, podcast appearances, conference programs, and market commentary.

For distribution

Stop calling lists. Start calling movement.

A pilot scoped to your territory, a measurable outcome, and a refresh cadence that keeps the data honest.