Privacy Policy

Advisor411 Inc. ("Advisor411," "we," "us," or "our") is a Toronto-based technology company that aggregates publicly available information about Canadian financial advisors and applies artificial intelligence to generate business intelligence for institutional clients.

This Privacy Policy describes how we collect, use, disclose, and protect personal information in connection with our platform and services. It applies to:

• Visitors to our website (advisor411.com and related domains)
• Business customers and prospective customers who access our platform or receive our services
• Financial advisors whose publicly available professional information appears in our database

We are committed to complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Advisor411 Inc. is the data controller responsible for personal information collected through our services. We are incorporated under the laws of Ontario, Canada and operate from Toronto, Ontario.

For privacy-related inquiries, you may contact us at:

3.1 Information About Financial Advisors

We aggregate publicly available professional information about Canadian financial advisors from a variety of sources, including regulatory databases, professional designation bodies, publicly accessible websites, and professional networking platforms. This may include:

• Full name, professional title, and firm affiliation
• Regulatory registration status, licence numbers, and category of registration (CIRO, CSA registries)
• Professional designations (e.g., CFP, CFA, CLU) and the bodies that issued them
• Business address, phone number, and email address where publicly listed
• Publicly available biographical and professional background information
• Website content and social/professional profile content made publicly accessible by the advisor

We do not collect financial account information, personal tax records, private correspondence, or any information that advisors have not made publicly available in a professional context.

3.2 Information About Customers and Platform Users

When organizations access our platform or communicate with us, we collect:

• Contact information for authorized users (name, business email, job title, employer)
• Account credentials and authentication data
• Usage data, search queries, and interaction logs within the platform
• Billing and payment information (processed through third-party payment providers)
• Communications between your organization and Advisor411

3.3 Website and Technical Data

When you visit our website, we automatically collect:

• IP address and approximate geographic location
• Browser type, operating system, and device identifiers
• Pages visited, time spent, and referral source
• Cookies and similar tracking technologies (see Section 8)

4.1 Advisor Data

We use aggregated and AI-processed advisor information to:

• Build and maintain our Canadian financial advisor intelligence database
• Generate analytics, scoring, and derived intelligence for distribution to our B2B customers
• Support asset management distribution teams in identifying and prioritizing advisor relationships
• Assist dealer firm recruiters in identifying and assessing prospective advisor candidates
• Continuously update and verify information for accuracy

4.2 Customer Data

We use information collected from customers and platform users to:

• Provide, operate, and improve our platform and services
• Manage customer accounts and support requests
• Process payments and maintain billing records
• Send product updates, release notes, and service communications
• Conduct analytics to improve platform functionality and user experience
• Comply with legal and regulatory obligations

4.3 Legal Bases for Processing

We process personal information on the following grounds:

• Legitimate interest - aggregation of publicly available professional data for B2B intelligence purposes, consistent with PIPEDA's legitimate business purposes framework
• Contract performance - processing necessary to fulfill agreements with our customers
• Legal obligation - processing required to comply with applicable law
• Consent - where we expressly obtain consent (e.g., for optional marketing communications)

5.1 To Customers

Advisor information is disclosed to our B2B customers (asset management firms, dealer networks, and related institutional parties) as the core function of our platform. Customers agree to use advisor data solely for lawful business purposes and are prohibited from using it for harassment, unsolicited bulk communications, or any purpose inconsistent with their agreement with us.

5.2 To Service Providers

We share information with third-party service providers who assist us in operating our business, including:

• Cloud infrastructure and hosting providers
• Payment processors
• Analytics and monitoring tools
• Customer relationship and communication platforms

All service providers are bound by data processing agreements and are prohibited from using information for any purpose other than providing services to Advisor411.

5.3 Legal and Regulatory Disclosure

We may disclose information when required by law, court order, or regulatory authority, or where necessary to protect our legal rights or the safety of others.

5.4 Business Transactions

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to equivalent privacy protections.

6.1 Financial Advisors

Advisor411 aggregates professional information that financial advisors have made publicly available in their professional capacity - including through regulatory filings, designation registries, professional profiles, and publicly accessible websites. Because this information is already in the public domain and is processed on the basis of legitimate interest for B2B intelligence purposes, advisors do not have a general right to require its removal from our platform.

Advisors may, however, contact us to:

• Request access to the professional information we hold about them
• Request correction of information that is factually inaccurate

To submit a request, contact us at privacy@advisor411.com. We will respond within 30 days. Correction requests will be assessed against our source data; we are not obligated to reflect changes that are not reflected in the underlying public record.

6.2 Platform Users and Customers

Authorized users of our platform may request access to or correction of their account information by contacting us directly or through in-platform settings. Customers seeking deletion of account data should contact us at the address above.

We retain advisor data for as long as necessary to fulfill the purposes described in this policy and as required for our legitimate business operations. We periodically review and update our database and remove information that is no longer accurate or relevant.

Customer account data is retained for the duration of the customer relationship and for a period of up to seven (7) years thereafter to satisfy legal and tax obligations.

Usage logs and analytical data are retained for up to two (2) years.

Our website uses cookies and similar technologies to:

• Maintain session state for authenticated users
• Collect analytics about website usage (via tools such as Google Analytics or equivalent)
• Remember user preferences

You may disable cookies through your browser settings. Disabling cookies may limit certain functionality of our website. We do not use cookies for cross-site behavioural advertising.

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or alteration. These measures include encrypted data transmission (TLS), access controls, and periodic security reviews.

No method of transmission or storage is completely secure. In the event of a material data breach affecting personal information, we will notify affected parties and, where required, relevant regulatory authorities in accordance with applicable law.

Our platform and website may contain links to third-party websites or integrate with third-party tools. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access through our platform.

Our primary operations are based in Canada. Some of our service providers may process data in the United States or other jurisdictions. Where data is transferred outside of Canada, we ensure appropriate contractual protections are in place, consistent with PIPEDA requirements.

Our platform is intended solely for business use by adults. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected such information, we will delete it promptly.

We may update this Privacy Policy from time to time. Material changes will be communicated via our website or by direct notice to active customers. The effective date at the top of this document reflects the most recent version.

Continued use of our platform following notice of changes constitutes acceptance of the updated policy.

For questions, complaints, or requests relating to this Privacy Policy or our privacy practices, please contact: